Customers want the designer to focus on their needs!
Most organizations focus on their own products and services
_its easier to talk about items that you already have product knowledge
_sales people think they can be in control of the sales process
_immediate sales are needed with no time to develop a long sales solution
There are 3 basic areas that a sales person can focus on the what the customer needs and wants.
Interior Design _ Developing amazing proposals using a balanced design method, this helps to evaluate all products and services to ensure that the customers needs are met.
Installation _ Many products have standardized sizes and installation procedures, but a designer can be a truly exceptional if they tailor the items that can be customized for the customer’s needs.
Completion _ Completion times are extremely important to everyone, but especially important to the customer.
What does a customer want for their Interior Design project?
Level One: Designer is an order taker…minimum of effort to find out the customer needs
Level Two: Designer provides simple design ideas…some effort is made to dig into the customers problems and then apply the ideas for a solution
Level Three: Designer uses a highly developed design system to create a superior information
gathering and design method
There are 3 major components of the design experience that need to be addressed: